Detective Del Spooner (Will Smith) battles robots in the year 2035 while driving this unique 2004 Audi RSQ mid-engine concept car in 2004 neo-noir dystopian science fiction action film “I, Robot”. It is meant to depict a technologically advanced automobile in the Chicago cityscape from the year 2035.
2004 Audi RSQ is a visionary interpretation of Audi’s typical automobile design. An important challenge presented to the designers was that in order for the car to be successful advertising for Audi as product placement, despite its extreme character, the car still had to be recognised by those audience members familiar with car designs as an Audi.
Although this kind of collaboration was a first for Audi, a similar project was developed by Lexus for use in the 2002 sci-fi film “Minority Report”.