What is the significance of Mad Max (stickered) on lotus cars?

What is the significance of Mad Max (stickered) on lotus cars? Answer from site www.quora.com.

Rohan Sharma

Mad Max has nothing much to do with Lotus F1 team as it is not related to the lotus manufacturer in any way except for the name. Redbull racing had also done campaign in 06-07 for star wars and superman.

More relevant is the connection with the 2 driver. Looking at the 2012 season both driver were claimed to be mad by fellow drivers for their crashes.

Also Pastor Maldanado is called as crashtor and lotus have build a madmax f1 car with all the rocket launcher and guns with spike rims. This makes him the best man to promote with the negative publicity he has got in recent years

Via www.quora.com

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