1990 “Pretty Woman”/ 1989 Lotus Esprit SE

The Lotus Esprit is car played role in 1990 “Pretty Woman”. This awesome sports car was engaged after Ferrari and Porsche declined the product placement opportunity because the manufacturers did not want to be associated with soliciting prostitutes.

1989 Lotus Esprit SE Type 85, Pretty Woman 1990

Lotus saw the placement value with such a major feature film and supplied a Silver Esprit SE. Despite this, Esprit sales and productions fell sharply in 1991 and 1992.

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